Understanding Market Information in a 99DIG Digital Property Assessment

1. What Does Market Information Mean in 99DIG?

Within 99DIG, market information means property-related information that may help users understand the broader context surrounding the property being assessed.

This may include information about other properties being offered, discussed or otherwise observed in the market.

The purpose is not to assume that every market figure represents the same thing. Instead, 99DIG can organise available information so users can review what each item actually describes.

2. Start with the Subject Property

Before searching for other properties, the user should first understand the property being assessed.

Important subject-property information may include:

• property type;
• location;
• land extent;
• building size where relevant;
• access;
• frontage;
• condition;
• current use; and
• other important physical characteristics.

Without this basic profile, it becomes difficult to judge whether another property is genuinely useful as market context.

3. One Price Is Not the Market

A single property advertisement can be easy to find, but one price should not be treated as if it explains the entire market.

That property may have unusual characteristics, a different location, a different size or a different seller expectation.

99DIG is better used by considering more than one relevant market example where such information is available.

4. Asking Price Needs the Correct Label

An asking price tells the user what a seller is requesting.

It does not automatically confirm the amount at which the property has sold, will sell or should be assessed.

This distinction is important in a digital assessment.

99DIG should therefore keep asking-price information clearly identified as asking-price information rather than making it appear to be a confirmed completed transaction.

5. Property Type Comes Before Price Comparison

Two properties may have similar advertised prices and still be very different.

Bare land, a house, an apartment, a warehouse and a retail property do not contain the same characteristics.

When reviewing market information, users should first ask:

If the answer is no, the market information may still provide broad context, but it may be less useful as a direct comparison.

6. Similar Location Does Not Always Mean Similar Property

Nearby properties are often the first examples users notice.

Distance can be useful, but it should not be the only test.

Two nearby properties may differ in:

• road access;
• frontage;
• land extent;
• building type;
• current use;
• condition;
• surrounding activity; and
• other physical characteristics.

A slightly more distant property may sometimes provide more useful market context if its characteristics are more similar.

7. Location Is More Than a Map Pin

A map can show where two properties are positioned, but property context involves more than geographic distance.

Users may also need to consider:

• main-road or internal-road position;
• surrounding residential or commercial activity;
• general accessibility;
• nearby development;
• local land-use character; and
• other visible differences in the area.

99DIG can combine map information with descriptive location details to create a clearer market context.

8. Land Extent Can Affect Market Comparison

A small parcel and a much larger parcel should not automatically be treated as equivalent because they are in the same location.

Users should record the extent of both the subject property and the market example where that information is available.

This makes it easier to identify when a price difference may be connected with a substantial size difference.

9. Building Size Can Also Matter

Where buildings are involved, floor area can affect how useful another property is as market context.

A small house and a large multi-storey house may serve different needs even if both are described as residential properties.

Similarly, two commercial buildings may differ substantially in scale and function.

99DIG can therefore organise floor-area information alongside the market figure instead of displaying a price without physical context.

10. Access and Frontage Can Create Important Differences

A property with convenient direct access may not have the same physical context as another property reached through a narrower or indirect route.

Frontage can also matter for certain land and commercial properties.

These differences should remain visible when users compare market information in 99DIG.

11. Condition Can Change the Meaning of a Price

Two buildings may have similar sizes but different physical conditions.

One may be recently improved while another may be older or visibly in need of repair.

If users ignore condition, a market figure can appear more comparable than it really is.

99DIG can therefore use condition notes and photographs as supporting context where the workflow allows them.

12. Current Use Can Also Matter

A property being used as a residence may not be directly comparable in every respect with a similarly sized property being used commercially.

Current use helps describe how the property functions today.

Market information should therefore be read together with the use of both the subject property and the property being compared.

13. The Date of Market Information Matters

Market conditions can change over time.

Information from a much earlier period may not describe the same environment as more recent information.

99DIG should therefore preserve the date of the market information where it is available.

14. The Source Should Be Recorded

Market information can come from many places.

A user may obtain it from:

• an online property advertisement;
• a marketplace;
• an agent or broker;
• a direct enquiry;
• a personal record;
• a public listing; or
• another available source.

Recording the source helps the user remember what the figure represents.

15. Source Quality Is Not Always Equal

Some sources may provide detailed property information. Others may provide only a headline price and a short description.

A market example with missing size, date or location information may be harder to understand properly.

Users should therefore look at the completeness of the information, not only the amount shown.

16. Multiple Market Examples Can Improve Context

When several reasonably relevant examples are available, the user can compare them with one another as well as with the subject property.

This may help reveal whether one example appears unusually high, unusually low or physically different from the others.

99DIG can organise multiple market records so users can see the wider context instead of depending on one listing.

17. A Market Record Should Contain More Than a Price

A useful 99DIG market record may include:

18. Similarity Should Be Reviewed, Not Assumed

A property does not become a useful comparison simply because it appears in a nearby search result.

Users should look at the available characteristics and ask whether the property is reasonably similar in the areas that matter.

99DIG can help by keeping the subject-property details and market information organised in a way that makes major differences easier to see.

19. Market Information Should Support the Assessment

Market information is one component of the broader property assessment.

It should not erase the importance of the subject property's own characteristics.

For example, the subject property's land extent, access, building condition and use remain relevant even if several market examples are available.

20. Do Not Use Market Data to Force a Preferred Outcome

Users should not select only the market information that supports a number they already want.

If reasonably relevant examples show different figures, that variation is part of the market context and should not be hidden.

A digital assessment is more useful when the information entered reflects what the user actually found rather than only the examples that support a preferred result.

21. Keep Notes on Major Differences

Even a reasonably similar property can contain important differences.

A short note may explain that another property has:

• larger land extent;
• better road access;
• a newer building;
• a different use;
• more frontage;
• a different floor area; or
• another characteristic relevant to the assessment.

These notes help prevent market figures from being viewed without context.

22. What Market Information Cannot Confirm by Itself

A market advertisement or comparable property record cannot by itself confirm:

• legal ownership;
• title validity;
• survey boundaries;
• planning approval;
• structural condition;
• statutory compliance; or
• another matter outside the information actually provided.

Those matters may require separate documents, authorities or professional services.

23. 99DIG and Professional Market Judgement

Formal professional analysis of market evidence may require inspection, verification, specialist knowledge and professional judgement.

99DIG does not need to claim that role in order to provide useful digital market-information support.

Its role is to help users collect, organise and review available property-market information within a structured assessment workflow.

24. A Simple 99DIG Market Review Journey

25. Final Thought

Good market review is not about finding the highest or lowest number.

It is about understanding what each market figure represents, how similar the other property is and how reliable the surrounding information appears to be.

99DIG is designed to help users keep those details organised within a digital assessment rather than reduce the market to a single unsupported price.